Are you ready? The New Year ushers in fresh resolutions, goals, and styles in beauty and fashion. It’s time to prep for what’s soon to be in vogue. Here’s what to look for… coming soon in 2023. Cue the new!
Who doesn't love a good, low-effort trend? “Less is more” is still au courant in 2023. With its focus on beautiful skin and natural, makeup-free features, skinimalism is a breath of fresh air for your beauty routine. The aim is to enhance your loveliness, not hide it. Luminous and hydrated skin with simple and sophisticated lashes and brows is the order of the day.
The indispensable component of minimal skincare? Hydration. If you are using just one or two products, make sure they are moisturizing and (ideally) multi-tasking. You know, hydration with protection, antioxidants, and reparative ingredients. Smooth, supple skin simply looks better.
Hydration is also the secret to great lashes and brows, so be sure to choose the right products for your eye area.
Start clean by opting for Micellar Water Lash Wash. The gentle, oil-free formula won’t dry out skin but will leave lids, lashes, and brows oh-so-clean. Next, add a primer, like AquaBlur® — a vitamin-infused eye gel to soothe, protect, and support optimum lash and brow health. The skin around your eyes will be moisturized, protected… perfected. It’s the ideal product to wear alone or under makeup.
Feeling the need for a little extra help? Add Lash & Brow Masque to your routine. The twice-weekly, ultra-reparative treatment helps instantly nourish compromised and damaged strands. Your natural lashes and brows will look healthy and shiny even without makeup.
The magic of the night is epitomized with shimmering cool tones and dark enhancements. Imagine, passion and rebellion rolled into one potent message. Nocturne is testament to the mindset of Gen Z… people taking control of their lives, rebelling against the age-old hustle culture, and celebrating being young, wild, and alive in the big city. This isn’t a Milan runway beauty trend; this is a lifestyle personified. What’s not to love?
To produce this moody moment, focus on the eyes and look to Euphoriafor inspiration… intense liner, dramatic brows, and shimmery lids. While grungy, almost gothic liner is trending, it doesn’t mean you can be sloppy with your products. For sharp, vivid lines or super-smudgy smoky lids, you need a smart liner. Turn to Defining Linerfor the perfect midnight mayhem look. The precision tip and creamy satin-like formula glide on smooth and pack a pigmented punch, so you can style and make it last all night. Up the drama with shimmering accents and glittery highlights and you’ll find yourself at the junction of glam & grunge.
According to classic 80s movies… this is the future. Right now. And while, sadly, there are no flying cars, hoverboards, or floating cities it doesn't mean you can't live like your favorite sci-fi film. Chromes, graphic liner, and shimmer are all on the table for this 2023 beauty trend. Pull inspiration from technology: metallic silvers, holographic purples, intense teals… the most daring expressions of all.
To achieve the Futurist vibe, you’ll want to focus on brows as much as metallic highlights. They’re arched, defined, and daring. So bold, in fact, that brow lamination may be the go-to beauty trend of the year. Like a perm for your brows, a chemical lotion is applied to relax, define, and set the modern, reinvigorated shape.
But perfectly arched brows are achievable without harsh chemicals and damage. In fact, you can get your boldest brows yet while repairing the harm caused by overprocessing. You just need a little help from a few well-chosen cosmetics.
For repair and intense hydration, try Lash & Brow Masque to achieve stronger, healthier lashes and brows. Follow by treating your newly nourished brows to a few swipes of RevitaBrow® Advanced. The award-winning serum will address visible signs of aging due to environmental and chemical stressors and over-grooming. Brows will be shinier, more flexible, and stronger. There’s a reason RevitaBrow® Advanced has won Allure’s Best of Beauty Award a record-breaking 10 times in a row. See for yourself!
Still don’t have the brows of your futuristic dreams? With a little help from Hi-Def Brow Pencil or Hi-Def Brow Gel, you can effortlessly fill in gaps, define shape, and up the intensity of your natural brows.
Want to bring your lashes into the next century? Try Double-Ended Volume Set. The volumizing primer and mascara duo can dramatically enhance dimension and length. The best part? For on-trend lashes, rock the indigo-tinted primer… blue to make your eyes brighter and your lashes voluptuous. Now that's the future.
Think about the inverse of Nocturne.
With this new beauty trend, you are harnessing the power of the sun. Verano is about warm, earthy tones, elemental ingredients, and a focus on rituals, nature, and grounding your body and spirit. Consider tropical autumn – terracottas, deep sages, golds, and rich yellows. Hair is uninhibited and voluminous, skin glows, and makeup is pure and powerful. You look and feel vibrant and full of life.
If your lashes, brows, or hair needs a boost to be their best, you’re in luck. With lovingly created, consciously made, and scientifically supercharged cosmetics like RevitaLash® Advanced and RevitaBrow® Advanced, your lashes and brows will be transformed.
And don’t forget to turn up the volume on your tresses. With the Volumizing Hair Collection, your hair will morph from thin and lifeless to voluminous and vivacious. The Thickening Shampoo, Thickening Conditioner, and Volume Enhancing Foam work in perfect harmony to optimize scalp health, hydrate dry locks, and intensify natural lift and fullness. These nutrient-rich, lightweight formulas are cutting-edge… and like nothing you’ve ever tried before.
It’s (almost) 2023 — don't be afraid to make a statement.
RevitaLash® Advanced not available in California.
March 8 is International Women’s Day, a day that we’re proud to celebrate every year.
The reason? Empowering women is at the heart of everything we do, inspired by our Co-Founder Gayle Brinkenhoff’s vision to help women feel beautiful during the most difficult time of their lives—undergoing cancer treatment.