At RevitaLash® Cosmetics, we aren’t known for putting out new products as soon as the trends change. In fact, we like to think of ourselves as a classic, trustworthy, always-there-for-you basic — offering everything you need to maintain lash, brow, and hair health. Which is why when we do launch a new product, it’s a pretty big deal, and has most likely been in the works for years. Between concepting, developing, and testing formulas; creating custom components; and performing consumer studies, we always make sure our products are perfect before they launch. And with all that being said, we are so excited to introduce you to our newest innovation: Lash & Brow Masque.
The idea of Lash & Brow Masque was born almost four years ago, when we started to wonder what impact damaging treatments might be having on lashes and brows. This led us to question why there were masques for hair and skin, but not for lashes and brows. It turns out, it’s because creating a results-driven product that is safe for the delicate eye area as well as easy to apply (and remove) isn’t easy. Yet four years later, with the help of our founder Dr. Michael Brinkenhoff, we’ve created the perfect masque for lashes and brows — one that repairs, restores and adds shine and flexibility!
There are two factors that make Lash & Brow Masque so unique and effective: The first is our unique encapsulating tube technology. This new generation of tube technology surrounds and saturates each hair to deliver an intense burst of ultra-nourishing ingredients for superior absorption. This allows the formula to repair, restore, and protect your lashes and brows from the daily abuse of dirt, environmental pollutants, and other cosmetic products and treatments that can cause damage.
The secret to this reparative treatment is in the Tri-Flora Complex: an effective blend of ginseng, gleditsia, and white nettle, designed to fortify hair and improve strength, natural volume, and vitality. A humectant, trehalose, provides light but penetrating hydration, restoring optimum moisture so your lashes and brows are less prone to breakage. Biotin supports the health of lashes and brows by conditioning and strengthening, while vitamin E delivers powerful antioxidants to protect and preserve hair integrity.
The results speak for themselves. In a consumer study of 75 participants, over 80% said their lashes and brows felt more hydrated after the very first use. With continued use over three weeks, over 85% of users said their lashes and brows were repaired, healthier-looking, replenished, and stronger!*
*Survey results from an independent 3-week consumer study including 75 participants.
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March 8 is International Women’s Day, a day that we’re proud to celebrate every year.
The reason? Empowering women is at the heart of everything we do, inspired by our Co-Founder Gayle Brinkenhoff’s vision to help women feel beautiful during the most difficult time of their lives—undergoing cancer treatment.