If you’ve noticed your hair isn’t looking as lush and healthy these days, you’re not alone.
A February 2021 feature in the New York Times entitled “You’re Not Imagining It: The Pandemic Is Making Your Hair Fall Out,” reported widespread hair loss (regardless of age or sex) triggered by the COVID-19 crisis.
According to the Times, physicians are reporting an alarming trend… more cases of stress-related hair loss during the months and years of the pandemic, particularly in women.
Meanwhile, the Cosmetic Executive Women (CEW) industry association (using data provided by the NPD Group) issued a State of the Beauty Industry Report 2022, which measures consumer buying trends related to cosmetics. Guess what’s hot? The growth of hair loss shampoos and hair products for thinning and shedding.
Perhaps experts will someday come up with a plausible explanation for the trend: stress, poor hair and scalp care during the months when we couldn’t visit a professional stylist, poor nutrition during the pandemic, or even the effect of seeing ourselves more frequently on video calls.
No matter the reason, women and men are more anxious than ever about their hair, which can be intimately tied to our sense of self-confidence. Luckily, there are plenty of ways to help your hair look better, from improving the condition of your scalp to getting a better, uplifting cut to taking advantage of 2022’s best thickening shampoos, conditioners, and volume enhancing hair care.
Thinning hair means the number of hairs on your head is decreasing. Fine hair, on the other hand, concerns the diameter of each strand, not the number. You can have a full head of fine hair. What’s common to both is the lack of body, lift, and volume.
So, how do you get cleaner, hydrated, less brittle, fuller-looking hair? All this and more can be achieved with the right volumizing shampoo and conditioner. And for the grand finale, a small amount of volumizing foam to deliver instant lift and body you can style to your heart’s delight.
For a truly transformative experience, you’ll want a full haircare lineup that’s been designed to work as a system, with ingredients known to add lift, volume, and hydration.
The Volumizing Hair Collection is a three-step regimen that delivers what your hair and scalp need to be at their best, and includes the Thickening Shampoo, Thickening Conditioner, and physician-developed Volume Enhancing Foam.
When shopping for haircare, look for these essential ingredients to help support and protect hair and scalp health, increase body and lift, and nourish each strand:
Don’t let another day go by before addressing your thinning or fine hair. A beautiful, simple, and elegant answer awaits. See for yourself…you’ll love the results.
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March 8 is International Women’s Day, a day that we’re proud to celebrate every year.
The reason? Empowering women is at the heart of everything we do, inspired by our Co-Founder Gayle Brinkenhoff’s vision to help women feel beautiful during the most difficult time of their lives—undergoing cancer treatment.