From lashes and brows to hair, skin, beard, and more, men’s grooming products have never been better… or more essential.
The trend is undeniable, and it’s reshaping the cosmetics industry. Once just a small portion of overall sales (less than 1% worldwide), men’s products have grown into a more than $60 billion a year juggernaut. And that’s not even counting the latest wave of gender-neutral products.
It all makes sense. First, advances in skincare have shattered the myth that men’s skin is so very different from women’s. It’s not. Men’s skin is thicker by about 20 percent and with 40 percent more oil, on average. But dry skin, wrinkles, and blemishes require the same attention and the same solutions for both sexes.
Next, more time spent at home over the past two years gave many people the opportunity to take better care of their hair, skin, and nails. Cosmetics sales soared, mostly online, as men and women joined the stay-at-home self-care movement. Many men in particular spent more time than ever crafting a new, cleaner look… everything from reshaping their brows and beards to applying thickeners and pomades to restyle their hair.
Finally, the constant presence of videoconferencing and social media has made all of us want to look our best, no matter our gender. Looking good helps us feel good, too.
The eyes… the mirror of the soul and all that. Turns out Shakespeare’s adage is truer than true. Women know this, and so should you.
Start with your brows. If yours are wild and untamed, begin by having a pro trim your brows into shape. Sure, you can get rid of a few rogue hairs on your own, but beyond that, shaping is best left to a professional. And if you have a unibrow, you REALLY should consider the full salon treatment, including threading or waxing.
Now you have a template to follow… perfect. To keep the new, clean style, do daily and weekly maintenance. All it takes is a few minutes.
Healthy hair starts with a healthy scalp. Full stop. That’s why the body wash and shampoo-in-one stuff won’t cut it. Not by a long shot.
The fuller, more dramatic styles popular in 2022 require clean, healthy, hydrated hair that’s looks thick enough to hold its shape.
If your hair is fine or thinning, here’s what you can do, should do, as part of your weekly hair care regimen.
With your great-looking hair, find the right stylist, use a bit of water-based pomade (it washes out of your hair easier than oil-based products), and get ready for the rave reviews.
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March 8 is International Women’s Day, a day that we’re proud to celebrate every year.
The reason? Empowering women is at the heart of everything we do, inspired by our Co-Founder Gayle Brinkenhoff’s vision to help women feel beautiful during the most difficult time of their lives—undergoing cancer treatment.