Would you be surprised to know just how much science goes into something as seemingly simple as a brow pencil? When you think about it, it makes sense… everything from formula to form must work to create a product you adore and continue to use. How many poor-quality products find their way to the bottom of your makeup bag while you continue searching for the best brow gel, best mascara, or best eyeliner?
The smallest details make the biggest impact, which is why the applicator is so important. For brow pencils, the finer the tip, the more exact the application. Precise, hair-like strokes mean natural, oh-so-perfect brows!
And formulation? Chalky, soft coverage gets you nowhere, barely laying on the skin, let alone sticking to hair. Oily, smudgy pencils give you cakey, overdone brows that can melt off your face throughout the day. But a smart formula offering buildable application and lasting results… now that’s science. Take our Hi-Def Brow Pencil, a groundbreaking eyebrow pencil that features a precision tip to allow for ultra-controlled strokes, as well as a styling brush that allows for color blending and hair tidying in an all-in-one-and-done pencil.
You want a formula that clings to both the skin and hair, one that applies rich color, but not excessively so. A pencil that gives you the look of real volume, but doesn’t leave a waxy sheen, especially if you have sparse brows. And lasting results, the power of long wear but easy to remove as to not damage your delicate brows.
Never underestimate the science behind your beauty routine. Your brows are a facial accessory, don't leave them to chance... leave them to science!
Try our Hi-Def Brow Pencil below!
March 8 is International Women’s Day, a day that we’re proud to celebrate every year.
The reason? Empowering women is at the heart of everything we do, inspired by our Co-Founder Gayle Brinkenhoff’s vision to help women feel beautiful during the most difficult time of their lives—undergoing cancer treatment.