The Secret to Beautiful, Natural Lashes

Don’t get us wrong: Lash extensions, mascara, eyeliner are wonderful ways to draw attention to your eyes, but they can only do so much if your natural lashes aren’t healthy, i.e., if they’re dry, brittle, thinning, dull, and lifeless. Like your hair, when lashes are stressed and over treated, it takes too much of everything to make them appear long, full, and, in a word, healthy.

At the Root, Hair Is Hair

Most women would never think of abusing their hair, but for some reason, a lot of women take the health of their lashes and brows for granted. Lashes and tresses share many of the same nutritional needs, and guess what - they also show the same signs of ill health: breakage, thinness, split ends, and yes, even excessive fallout. The root causes are also often the same. Like your hair, your lashes and brows need to be pampered, nourished, cleansed, and conditioned. 

Only when the natural beauty of your lashes shines through can your extensions, mascara, liner, and curlers add the extra touch to turn your eyes into a work of art. 

How to Take Care of Your Lashes

1. Condition your lashes every night. Conditioners are specifically designed to nourish, protect, and condition with peptides, antioxidants, and nutrients to strengthen and soften eyelashes while defending them from breakage and brittleness. Our best-selling formula is internationally recognized because it is the only Ophthalmologist developed lash serum on the market, and features our proprietary BioPeptin Complex^®. Simply put, RevitaLash^® Advanced has everything your lashes need. A full 98% of users experienced improved lash appearance, healthier-looking lashes, and stronger lashes.*

2. Look for good ingredients. All too often, we look for a mascara formula that doesn't lump or clump or smear. Those are all important attributes to a great mascara, but ingredients matter just as much! With anything you use on your lashes, it’s important to look for products that are Ophthalmologist developed or reviewed, and that feature ingredients that nourish lashes as you wear. You don't want a litany of ingredients that sound like they came from your kid's chemistry set. 

3. Prep lashes with a primer. There are several on the market from top cosmetics brands. Look for a primer and mascara that are matched to compliment one another.

4. You want water-resistant, not waterproof. Water-resistant will stay on all day or all night yet can easily be removed with a makeup remover (like Micellar Water Lash Wash). Waterproof mascaras are another story because they can dry your lashes and make them brittle and prone to breakage. 

5. Always remove your mascara before bed. It may be tempting to fall asleep with your makeup on from time to time, but washing your face is so important to skin, lash and brow health!

6. Stay beautiful!!

* Survey results from an independent 6-week consumer study including 63 participants.